It’s an understatement to say that Facebook is one of the most popular social media platforms around. Everyone is in it and, according to statistics, there are over 1.28 billion monthly active users, with growth at 15% year over year. This is most likely why businesses go to Facebook — to share in on the traffic, the attention and the lead generation.
Of course, not all Facebook pages and Facebook campaigns are created equal. Some aren’t as successful as others and, quite frankly, a few REALLY miss the point in marketing through Facebook. Here are a few links to consider when dealing with Facebook marketing:
1. Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas
All of this is done with a competitive perspective, because you can’t do marketing in a vacuum & without knowledge of what your competition is doing — and how they’re performing.
Read more here.
2. 8 Effective Targeting Strategies for Building Facebook Page Likes
While not everyone agrees, I still firmly believe that building relevant Facebook Page Likes is as important as it’s ever been. As a result, I keep a Page Likes campaign constantly running.
Read more here.
3. Got Fake Facebook Fans? How to Protect Your Facebook Page
In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
Read more here.
4. What’s new with the Facebook Page Timeline layout?
This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.
Read more here.
5. Fix Your Boring Facebook Cover Pictures with These 4 Awesome Websites
Let me guess… right now you’re stuck with a plain, boring, one-tone template, right? You need something exciting — something that really stands out.
Read more here.
6. Facebook Pages App Changes: What Marketers Need to Know
The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page.
Read more here.
7. How Much Should You Budget for Facebook Ads?
My favorite new place for inspiration is the Power Hitters Club private Facebook group. It’s where advanced Facebook marketers share their stories, advice and questions on the latest tricks and strategies. Amazing for collaboration.
Read more here.
8. How to Create Social Media Images that Fans DEVOUR!
News feeds are moving so fast & the noise is so loud on social media that many people feel like they’re on the fast train to Overwhelm Town.
Read more here.
9. How to Get Started With Social Media Marketing
In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.
Read more here.
10. INFOGRAPHIC: The Nuts and Bolts of a ‘Perfect’ Facebook Post
Let’s face it: There is no such thing as a perfect Facebook post. But let’s play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post.
Read more here.
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